Deep Research

Predicting a winner.

More than 90% of all new product or service launches fail. We hate that. Why should anyone accept that dismal record? How do you get into the 10% of new products that succeed?

Through predictive market research.

Over 95% of dissatisfied customers never complain, and 91% of them leave. That’s sad. How do you prevent this “side-door exit?”

Through in-depth customer insights and understanding.

Over three-quarters of shoppers are using their cell phones to research while in the store. Are these are your customers? How do you know?

Through shopper insights and mapping of the purchase process.

But, data alone is meaningless if organizations can’t apply it practically. That’s where Voccii is a beacon in the void. We help our clients absorb, adopt and apply data to bring clarity to real business concerns. With deep marketing, product launch, process reengineering, and corporate strategic planning backgrounds, the Voccii team provides insight gleaned from hundreds of industry segments. We don’t lob numbers at you, we interpret and guide. We get down in the trenches and help you plan.

From weaving research into a stage-gate product development process, to using predictive research for retail product launch, to defining customer segment and mapping decision processes, our work is relevant, our analysis is succinct and our recommendations are spot-on.

We refuse to do credenza research. That’s a waste of your time and ours.

But, here’s what we can do.

We are thorough in our core competencies, but if you don’t see something, please ask, we’d love to surprise you.

  • Quantitative research
  • Online surveys
  • Mobile and hybrid methodologies
  • Social media surveys
  • Employee surveys
  • Design validation tools
  • International & multi-lingual studies
  • Shopper behavior + process mapping
  • Qualitative research
  • In-depth interviews
  • Executive interviews
  • Focus groups
  • Online focus groups
  • In-store observation
  • Mystery shopping
  • Shop-alongs
  • Segment expertise
  • Installed products
  • Home products
  • Soft goods
  • B2B
  • Multi-step distribution
  • Hand and power tools
  • Heavy construction equipment
  • Manufacturing
  • Baby gear/children’s products
  • Chemicals
  • Finance
  • Medical (construction & equipment)
  • Real estate development
  • Construction
  • Retail
  • Big Box & discount store channels
  • Female shoppers in male dominated categories
  • Food manufacturing
  • Travel
  • Product launch
  • Private label development
  • Sports sponsorship
  • Automotive
  • DIY products
  • Women’s clothing
  • Qualifications (Memberships and Certifications)
  • PRC Recipient – Professional Researcher Certification
  • American Marketing Association
  • QRCA – Qualitative Research Consultants Association
  • MRA – Marketing Research Association
  • Qualifications - PRC, AMA, QRCA, MRA
    Qualifications - PRC, AMA, QRCA, MRA

    We’d love to step-up and talk about your research needs. To prove it, contact us for an hour of consulting, on our nickel. You’re only a click away.

    We don’t lob numbers at you, we interpret and guide. We get down in the trenches and help you plan.

    Deep Research