Q-T™ [QUICK-TEST]

Q-T is a way for clients to conduct rapid and cost efficient tests among consumers using straight-forward and streamlined queries. A wide range of topics can be addressed, including:

  • Concept screening
  • Names
  • Creative & advertising appeal (print and television)
  • Imagery
  • Messaging & taglines
  • Brand & product concepts
  • Product/service preferred features
  • Packaging design
  • Pre/post launch measures

This approach is appropriate for concepts that can be shown digitally and that do not need hands on exposure. This method is for general consumers (and not B2B audiences).

RESEARCH APPROACH
Online survey with 200 of the target (consumer) purchasers.

  • General population, or basic demographic targeting, only

Topline results can be delivered in as quickly as 7 business days (excluding a proposal or bid process).

Voccii will provide the following services:

  • Design/refinement of survey instrument, including:
    5-7 categorical questions (excluding demographics)
    One open ended question
  • Sample, from Qualtrics Panels
  • Online programming, using Qualtrics
  • Analysis
  • Topline summary report, in Word
  • One conference call discussion with client/agency if needed

SAMPLE SCHEDULE (in Business days)
Day 1 – Design survey instrument, submit to client
Day 2 – Refinement of survey from client comments, client approval of survey
Day 3 – Online programming
Day 4 – Survey launch
Day 6 – Analysis and topline summary report development
Day 7 – Report submitted.

Not quite what you want?  We understand.  These products can be a starting point for a more custom project.  Please contact us to start a conversation about your specific needs.