FanMetrics™

FanMetrics™

FanMetrics™ is the new, innovative measurement system that gauges the true return on your sports investment – Return On Objectives (ROO) – giving deep insights into your fans and their attitudes. Its robust approach and streamlined methods allow for customized and efficient measurement of your sponsorship results.

FanMetrics is perfect for measuring:

  • Image & associations
  • Brand equity
  • Net promotor score
  • Affinity with key sports
  • Sponsorship delivery
  • Purchase behavior
  • Sponsorship effectiveness
  • Goodwill
  • Category involvement
  • Fan community engagement
  • Detailed demographics of the fan community
  • Comparing behaviors of non-fans, casual fans and avid fans
  • And more

RESEARCH APPROACH
FanMetrics is built on an online “modular approach,” where clients work with Voccii to select just the modules that are appropriate to their programs and objectives. Each module dives into key aspects of sponsorship such as purchase behavior or sponsorship effectiveness. FanMetrics is highly customizable, to ensure the nuances of a client’s sponsorship activation are addressed, and to include custom modules covering topics tailored to the client’s needs. The number of modules selected impacts the overall cost of the project.

A robust sample of 1,200 is recommended to allow for critical analyses to determine engaged avid fans and evaluate how they differ from casual fans and non-fans.

Voccii provides in-depth reporting, standard charts and tables, open-end analysis, and executive summary containing strategic analysis of conclusions & implications/recommendations and PowerPoint presentation, if needed.

Not quite what you want?  We understand.  These products can be a starting point for a more custom project.  Please contact us to start a conversation about your specific needs.