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This IS Rocket Science: Top 10 Reasons Companies Need Outside Research

No matter how you ask, there are some things your best friends, best employees, and best customers will never say. If your company is at a strategic crossroads, DIY research is not your friend. Here are compelling reasons companies hire outside research counsel: •...

Four Fatal Flaws in B2B Marketing

Charlotte, NC – Nov. 6, 2017 -- For many B2B companies, phone plus sales person plus product, equals marketing. Firms still hold to flawed rationale that branding, marketing and digital communications can’t help their ‘relationship’ style of selling. But the digital...

Tax Season Brings out the Traditional in Millennials

Charlotte, NC – March 23, 2017 -- For all the talk about Millennials being mavericks, a recent study shows this group is surprisingly traditional when it comes to tax season. Research among taxpayers shows Millennials (people under age 35) are poster children for the...

Charlotte Research Firm Voccii Promotes, Expands

Charlotte, NC– October 16, 2016 – Voccii, a premier Charlotte market strategy and research firm, has promoted Mary G. Johnson to Senior Analyst. In her new capacity, Johnson will have responsibility for client relations, project management, and parent and consumer...

Technology Delivers Research Wormhole

Charlotte, NC –January 28, 2014 – The science fiction dream of ‘folding’ time and space to enable travel to galaxies far, far away today is a reality on a smaller scale for researchers using web technology. The ability to conduct online focus groups is collapsing...

Voccii Introduces Unique and Powerful Sports Sponsorship Research Tool

Charlotte, NC, January 14, 2014 – Voccii, a leading Charlotte-based research, branding and strategy firm, has introduced an innovative research approach changing and vastly improving how sports sponsors measure results from their marketing investment. The proprietary...

Research Company Launched in South Charlotte

Charlotte, NC – October 20, 2013 – Two longtime marketing professionals who have conducted market research, developed brands, and crafted strategy for hundreds of national and global companies, have joined to form a new branding, strategy and research firm called...