Latest News

Tax Season Brings out the Traditional in Millennials

Charlotte, NC – March 23, 2017 -- For all the talk about Millennials being mavericks, a recent study shows this group is surprisingly traditional when it comes to tax season. Research among taxpayers shows Millennials (people under age 35) are poster children for the...

Charlotte Research Firm Voccii Promotes, Expands

Charlotte, NC– October 16, 2016 – Voccii, a premier Charlotte market strategy and research firm, has promoted Mary G. Johnson to Senior Analyst. In her new capacity, Johnson will have responsibility for client relations, project management, and parent and consumer...

Voccii Partner Earns Top Research Certification

Charlotte, NC– April 9, 2014 – Gayle Ireland, a founding partner in Voccii, a premier Charlotte-based research and strategy firm, has earned the research industry’s highest certification.                 Ireland received the Professional Researcher Certification (PRC)...

Technology Delivers Research Wormhole

Charlotte, NC –January 28, 2014 – The science fiction dream of ‘folding’ time and space to enable travel to galaxies far, far away today is a reality on a smaller scale for researchers using web technology. The ability to conduct online focus groups is collapsing...

Voccii Introduces Unique and Powerful Sports Sponsorship Research Tool

Charlotte, NC, January 14, 2014 – Voccii, a leading Charlotte-based research, branding and strategy firm, has introduced an innovative research approach changing and vastly improving how sports sponsors measure results from their marketing investment. The proprietary...

Research Company Launched in South Charlotte

Charlotte, NC – October 20, 2013 – Two longtime marketing professionals who have conducted market research, developed brands, and crafted strategy for hundreds of national and global companies, have joined to form a new branding, strategy and research firm called...