New product fights for correct placement.
Consumers expected to find this product in the dinner prep aisle, and not in the baking ingredient or breakfast aisle.
Getting into the grind.
Research showed that the in-store shelf experience was the key to driving purchase. Consumers needed to pick it up off the shelf in the store in order to buy.
Right house, wrong market.
The locale was much more suited to active older people who wanted to walk to the park and historic site next door.
Pictures + 1,000 words = success.
Selected testers recorded themselves assembling and cooking on the grill for a week… Response rate, engagement and the quality of the information shared was extremely high.
Winning in the consideration set.
Voccii uncovered the “drivers” to trial, purchase, loyalty — then proved that competitors were touting advantages that brokers didn’t care about.
Not just a new product–a whole new category.
Consumers showed strong interest in having an entire section of the retail store devoted to their shopping needs for their specific type of vehicle.