Case Studies

New product fights for correct placement.

Consumers expected to find this product in the dinner prep aisle, and not in the baking ingredient or breakfast aisle.

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Getting into the grind.

Research showed that the in-store shelf experience was the key to driving purchase. Consumers needed to pick it up off the shelf in the store in order to buy.

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Right house, wrong market.

The locale was much more suited to active older people who wanted to walk to the park and historic site next door.

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Pictures + 1,000 words = success.

Selected testers recorded themselves assembling and cooking on the grill for a week… Response rate, engagement and the quality of the information shared was extremely high.

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Winning in the consideration set.

Voccii uncovered the “drivers” to trial, purchase, loyalty — then proved that competitors were touting advantages that brokers didn’t care about.

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Not just a new product–a whole new category.

Consumers showed strong interest in having an entire section of the retail store devoted to their shopping needs for their specific type of vehicle.

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