Small Business is Built for Millennials

Eyes roll, comments are muttered under the breath - some executives are outright exasperated. The ‘Millennial’ generation has just about everybody in a kerfuffle. “I’m worried they might be texting our clients.” “We just can’t keep them happy.” “I love them. They’re...

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Five Signs You Need a BrandAid

I work with entrepreneurs of some sizeable companies and I’ve noticed a pattern of evolution. At a certain size – $5 - $10 million – owners first face a kind of pain they find hard to describe. It can be labeled as ‘growing pains’; a lack of focus; questions about...

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Failure to Launch is Preventable

Failure to launch is a product problem. The 90% new product failure rate may be a myth. But, debates continue about just how many products fail and how much it costs American companies. Some who study product innovation know the rate is high – potentially double digits and likely more than 50%.

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30 Years of Research Reveals Best Practices in Packaging

30 years’ worth of research data is a lot of information. Recently, I realized after hundreds of studies involving testing package design, the same insights pop up in nearly every project. These insights were true decades ago, and as it turns out, they are still true today.

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